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The Longacre Theater on Broadway is featuring the show Magic/Bird as basketball comes to the Great White Way. Though with the Magic/Bird presentation, perhaps Great Black & White Way is more appropriate.

Anyway, as usual, the biggest basketball drama and show still is at Madison Square Garden, where the Bulls will be at noon Sunday to face the New York …

The Bulls Monday, with a combination of Derrick Rose and trying harder, demonstrated they could beat the East’s secondary Big Three of Carmelo Anthony, Amar’e Stoudemire and Tyson Chandler, which the Bulls did 104-99.

The larger question is whether the Bulls can handle the league’s elite Big Three, LeBron James, Dwyane Wade and Chris Bosh, which they’ll get a chance …

Kobe Bryant broke Michael Jordan’s All-Star Game career scoring record in Sunday’s 152-149 Western Conference All-Star victory. Blake Griffin threw in a bunch of dunks, eight in his nine field goals. Dwight Howard had a quiet game with nine points and 10 rebounds in what could be his final All-Star Game in a Magic uniform.

There was a record for …

Derrick Rose could smile this time.

“I finally hit the damn free throw,” Rose was saying in the Bulls locker room after the Bulls escaped with a 105-102 victory over the New York Knicks that Rose made a bit more interesting with one of two free throws with 5.3 seconds left to give the Knicks a last chance for a …

Derrick Rose was named to his third All-Star team Thursday and second as a starter for the Eastern Conference as one of the most popular players in the NBA.

Rose was the leader among East guard in votes and second on the East team in votes to Dwight Howard. LeBron James was third and Dwyane Wade fourth. Rose will start …

The Bulls got a big three performance in Friday’s 107-100 win over the Milwaukee Bucks. Derrick Rose toed the line, as it were, with a season high 34 points while Carlos Boozer and Joakim Noah both had double/doubles, combining for 35 points and 29 rebounds.

So are the Bulls ready for the Miami Heat and its Big Three Sunday?

“We’re …

It mostly was an exercise in speculation and imagination, though Luol Deng didn’t much like it. I used to come up with various trade scenarios involving Deng. They weren’t unpopular.

After averaging 18.8 and 7.1 rebounds in the 2006-07 season when the Bulls won 49 games and swept defending champion Miami in the first round of the playoffs, Deng was …

Heck, I didn’t even know All-Star voting had started with the season just a few weeks old. And now it’s about over for the fans.

That’s because with the release of the first returns Thursday, the starting lineups appear set with Derrick Rose to start again at guard.

I’m not suggesting, mind you, that your vote doesn’t count and you …

So what if the Orlando Magic and Dwight Howard get to the March 15th trading deadline and the best trade for Orlando and the best situation for Howard is the Bulls?

And it could be.

The Bulls come into Orlando Friday concerned more immediately about being 6-1 and the health of Derrick Rose, Richard Hamilton and C.J. Watson, all day-to-day …

There’s always been that mythical torch of excellence supposedly passed around in relay form from one great, exciting player to the player from the next era, from Wilt to Kareem, from Dr. J. to Michael, from Kobe to… Derrick Rose?

And so it may well have been Christmas Day in Los Angeles with the Bulls trailing by 11 with less …