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When you ask members of the Bulls to talk about the race in the Eastern Conference, it’s a reasonably safe bet that they’ll say they’re chasing the Miami Heat.

The Heat, after all, defeated the Bulls in last year’s Eastern Conference Finals in five games before falling to the Dallas Mavericks in the NBA Finals.

Miami players, however, are giving …

I’ll admit I had trouble with that sneaker commercial some years back that referenced Dwyane Wade. You remember: Fall seven times, stand up eight.

How, after all, was he getting up that eighth time when he hadn’t fallen yet? I probably should have consulted Phil Jackson, given the apparent Zen interpretation of struggles that require resilience and perseverance. And that …

That’s it? That’s all you got?

Of all the storylines that emerged from Wednesday’s 106-102 Bulls win over the Miami Heat–like Derrick Rose’s absence with a groin problem, John Lucas III’s team-high 24 points, LeBron James and Dwyane Wade combining for 71 points and the return of Luol Deng and C.J. Watson–the most enduring image is of a flawed and …

Late Tuesday afternoon, Derrick Rose was rear-ended by a Saturn. Later that evening, the Miami Heat felt like they had rings run around them in an overtime loss to the Orlando Magic.

Welcome to the next chapter of the battle for the Eastern Conference universe Wednesday at the United Center. The Miami Heat are already moaning about having to play …

The Bulls Monday, with a combination of Derrick Rose and trying harder, demonstrated they could beat the East’s secondary Big Three of Carmelo Anthony, Amar’e Stoudemire and Tyson Chandler, which the Bulls did 104-99.

The larger question is whether the Bulls can handle the league’s elite Big Three, LeBron James, Dwyane Wade and Chris Bosh, which they’ll get a chance …

What if the Bulls played to Carlos Boozer like they did during his time in Utah? What if he got as many as 17 shots, like he has just six times this season, and like he did in Saturday’s Bulls 111-97 win over the Utah Jazz as Boozer led the way with 27 points?

Would that be the answer to …

The conventional wisdom — and if it’s accepted it’s not particularly knowledgeable — is that Derrick Rose isn’t going to repeat as MVP. It generally seems to have been decided the Bulls played well without him and he missed too many games.

But in scoring 29 points Wednesday to carry the Bulls to a 96-89 road victory over the San …

Yes, the Bulls Sunday lost 97-93 to their newest rival, the Miami Heat, and Derrick Rose was disconsolate after missing two free throws with 22.7 seconds left that could have given the Bulls a one-point lead.

“I’ve been in those situations before and knocked down both,” said Rose, alternately still shaking his head in disbelief and choking up at times …

It’s national TV; last season’s Eastern Conference finalists; the team with the best record in the conference, the Bulls; against the team most expect to win the NBA title, the Miami Heat.

It doesn’t get any bigger than Sunday in Miami for a regular season NBA game, and if the coaches don’t care to acknowledge that and the Bulls are …

The Bulls got a big three performance in Friday’s 107-100 win over the Milwaukee Bucks. Derrick Rose toed the line, as it were, with a season high 34 points while Carlos Boozer and Joakim Noah both had double/doubles, combining for 35 points and 29 rebounds.

So are the Bulls ready for the Miami Heat and its Big Three Sunday?

“We’re …