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I’ll admit I had trouble with that sneaker commercial some years back that referenced Dwyane Wade. You remember: Fall seven times, stand up eight.

How, after all, was he getting up that eighth time when he hadn’t fallen yet? I probably should have consulted Phil Jackson, given the apparent Zen interpretation of struggles that require resilience and perseverance. And that …

When last we left our Bulls, after a second consecutive loss for the first time in more than a year, they were dangling from a metaphorical rope that apparently represented their suddenly shaky bond of excellence. Would Derrick return and lift them? Could Lu keep it up and pull his teammates back from the brink? Was Rip torn? We had …

Late Tuesday afternoon, Derrick Rose was rear-ended by a Saturn. Later that evening, the Miami Heat felt like they had rings run around them in an overtime loss to the Orlando Magic.

Welcome to the next chapter of the battle for the Eastern Conference universe Wednesday at the United Center. The Miami Heat are already moaning about having to play …

It’s the kind of sports story you just love. Guy from the D-League everyone’s overlooked just won’t give up. And because he wouldn’t, the Bulls Thursday were able to avenge a loss in Boston Sunday and defeat the Celtics 89-80.

“I love this,” said Luol Deng with another versatile all around effort with 23 points and 10 assists, including six …

The great philosopher Thibs often says, as he did Sunday after the Bulls were vanquished by the Boston Celtics 95-91, that every game presents the good and the bad.

Or as Descartes once explained it, perhaps at a clinic to Thibs: “I think therefore I am.”

So let’s think about just where the Bulls are after 30 games: A conference …

One of the fun stories of the NBA season could be a game show: Are you smarter than an NBA general manager?

Based on the results of the annual general manager’s survey released on NBA.com Tuesday, the answer may be yes.

These guys get these things wrong all the time, although one may argue that an opinion cannot be wrong, …

It’s a new day, NBA. The Boston Celtics are dead. Long rule the new kids, the Bulls.

There’s no official passing of the torch in the NBA. But the Bulls with an impressive 88-79 victory over the Celtics in Boston Friday moved to the best record in the NBA at 11-2 with arguably the most difficult schedule leading the league …

Heck, I didn’t even know All-Star voting had started with the season just a few weeks old. And now it’s about over for the fans.

That’s because with the release of the first returns Thursday, the starting lineups appear set with Derrick Rose to start again at guard.

I’m not suggesting, mind you, that your vote doesn’t count and you …

Welcome back to the Miami starting lineup, Zydrunas Ilgauskas.

No, it’s hardly official and no scoop that I know of. Plus, in a Pat Riley organization treason  clearly is associated with speaking frankly to the media. They know nothing!

But the Miami Heat coming into Game 2 of the Eastern Conference semifinals Wednesday in the United Center trailing 1-0 probably …

It was after a long practice Monday afternoon in Madison Square Garden, the world’s smelliest, most rotten and decrepit arena. Just about all the Bulls players sat along the perimeter of the floor, chatting, getting some treatment and generally waiting for the class in Basketball Jo to conclude.

Bulls coach Tom Thibodeau threw Joakim Noah passes and Noah made moves, …